The census only comes around once every 10 years and today our activity to explain what the census is, and why it matters, moved up a gear with the launch of our ‘Painting by Numbers’ advertising campaign.
The launch saw children from Edinburgh’s Elsie Inglis Nursery and residents of neighbouring Elsie Inglis Nursing Home brush up on their artistic skills by filling in a large census date poster.
The ‘Painting by Numbers’ campaign demonstrates that we are all responsible for filling in the blanks to make up a complete picture of Scotland and its communities.
Painting by Numbers combines the talents of three Scottish artists: illustrator Alan McGowan, animator Garry Marshall and musician James Grant. Designed by The Gate, it has four phases – informing people about the census, encouraging and motivating them to take part and then highlighting that people who try to avoid taking part may be fined up to £1,000.